Leisure Travel Alliance Questions ARC’s Helix
February 22, 2011By: George Dooley
The Leisure Travel Alliance (LTA), a travel agency marketing organization based in Austin, Texas, with 275 affiliated agencies, reported it has been closely monitoring the industry’s reaction to ARC’s Helix project.
LTA president Stuart Godwin told Travel Agent that that the decision to launch Helix changes the relationship between ARC – formerly the Airlines Reporting Corporation – and travel agents.
“Going back decades, travel agents viewed ARC and its predecessor organization as airline-owned institutions that filled a specific role as a licensing authority, settlement bank and enforcer of collective airline ticketing and payment policies,” Godwin said…… See Full Article