1. A travel agency network with sensible priorities
While LTA’s network is dynamic, exciting and global in the sense of worldwide travel destinations, most travel agents do not compete for customers globally. Most of us do business with customers we know and potential customers who live and work within our respective communities. One of LTA’s primary roles is to help you be competitive within your community. Traditional storefront and professional home-based travel agents have four major advantages over non-traditional sellers of travel: you know your products, you know your customers, you provide an unmatched level of customer service and you are part of your local community. LTA can provide you with products, pricing and marketing support that will help you outpace national competitors in your sphere of influence. We focus on three priorities: 1. Helping member agents retain existing customers; 2. Helping member agents attract new customers; and 3. Helping member agents maximize commissions and profitability. LTA will not waste your time, your resources, our time or our resources on marginal programs, projects or products that do not clearly support these three all-important priorities.