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For Travel Agents: Member Benefits

1. A travel agency network with sensible priorities

While LTA’s network is dynamic, exciting and global in the sense of worldwide travel destinations, most travel agents do not compete for customers globally. Most of us do business with customers we know and potential customers who live and work within our respective communities. One of LTA’s primary roles is to help you be competitive within your community. Traditional storefront and professional home-based travel agents have four major advantages over non-traditional sellers of travel: you know your products, you know your customers, you provide an unmatched level of customer service and you are part of your local community. LTA can provide you with products, pricing and marketing support that will help you outpace national competitors in your sphere of influence. We focus on three priorities: 1. Helping member agents retain existing customers; 2. Helping member agents attract new customers; and 3. Helping member agents maximize commissions and profitability. LTA will not waste your time, your resources, our time or our resources on marginal programs, projects or products that do not clearly support these three all-important priorities.

2. Preferred supplier relationships

LTA has enhanced commission programs with over 50 world-class travel suppliers. You will have opportunities for and access to enhanced pricing and commissions. Even where supplier commissions are tiered, you can achieve higher commission tiers at lower thresholds by being an LTA member than you would as a non-affiliated agency.

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3. Education, training and networking

LTA members can participate in a variety of national, regional and local educational, training and networking events. LTA is the exclusive host for some events and an active participant in others. We prefer to focus on industry events that provide opportunities for agents and suppliers to meet and network one-on-one.

4. Network-funded, network-managed consumer marketing programs

LTA manages one of the most productive, efficient and generous consumer marketing programs in the industry. Virtually all LTA direct mail and email projects are 100% network funded and network managed. Once you provide us with your customer data, we will, at our expense, have it cleaned, formatted, enhanced and appended with state-of-the-art demographic and lifestyle data at the household level. If you don’t have a formatted customer list or database, we will help you produce one. We customize all direct mail and email projects by individual agency, we manage design and production and we manage and pay for distribution (including the cost of postage for direct mail).

5. Technology

Everything about LTA and its preferred suppliers comes together at AccessLTA is our exclusive, password-protected member extranet and portal. Our extranet site is logically designed for travel agents; navigation is a snap. Every LTA preferred supplier has been assigned an exclusive module on AccessLTA. All pertinent information and day-to-day tactical offers can be found in one place. In addition, we provide links to all the preferred supplier booking engines. You can see product information, commission offers, tactical offers and promotions, and launch booking operations, all from one platform. In addition, LTA provides a content-rich consumer website with hundreds of supplier itineraries and prices. LTA is strictly in the business of providing technology that links consumers to agents and agents to suppliers. LTA does not solicit or accept direct consumer inquiries.

6. An agent-friendly dues structure

From the time of LTA’s founding in 2007, we have not charged membership fees or dues. We typically offer qualified prospects a guaranteed two-year dues waiver. Unless obliged to do so by way of unforeseen events, we will continue to waive future dues indefinitely.

For additional information:

For additional membership information, please call us at 512-788-5586 or email us at We look forward to talking with you.

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